HMS — Innovations and Technology

Mobile

State-of-the-art mobile app

Our mobile apps let members redeem digital vouchers and receive location-based push promotions. HMS loyalty apps are white-labeled for each hotel’s brand. Available on iOS and Android, localised for language and market. Guests can explore F&B outlets, sign up in-app or online, and log in securely with an activation code and mobile number.

CRM

Customer Relationship Management

Our web-based CRM is accessible by role. Client hotels can view loyalty performance— spending, visits and bookings—run campaigns, and push messages to targeted member segments.

Insights

Usage tracking and reporting

Member usage and customer data flow into reporting systems in real time.

Interactive dashboard with key metrics
Financial reports
Reservations and F&B tracking
Daily activity and meal-period analysis
Top spenders and member segmentation

Commerce

E-commerce solutions

HMS provides e-commerce marketing for membership loyalty programmes—transaction-ready websites and mobile apps that support enrolment and sales.