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Who we are?

Founded in the late 1990s in Madrid, Spain under the Umbrella on HotelNet. At Hospitality Marketing Solutions, our team is the backbone of our success. Comprising industry experts, creative visionaries, and seasoned professionals with a combined decades of global experience , we bring a unique blend of innovation and experience to every project.


What we do?


Focusing on outstanding results for nearly three decades has made HMS the world’s
leading provider of loyalty marketing and database management solutions.


Innovations and Technology


All of our IT systems are secure and in compliance with Data Privacy laws as well as GDPR regulations.
Our systems are hosted in the Cloud and available 24/7

State-of-the-art Mobile App

Our tech-savvy mobile apps let members redeem digital vouchers, receive location-based push promotions. Best of all, HMS’s loyalty apps are white labeled so they can be tailored to any hotel’s unique needs and brand.

Customer Relationship Management (CRM)

Our web-based CRM is accessible according to the user’s roles and responsibilities. It allows our client hotels to view the performance of their loyalty program in terms of spending, visits and bookings.

Usage Tracking and Reporting

member usage and customer data to reporting systems in real time. Essential reports include: An interactive Dashboard, highlighting key metrics Financial Reports...and more.

E-Commerce Solutions

HMS provides extensive e-commerce marketing capabilities for all of our membership loyalty programs. The cornerstone of HMS’s e-commerce platform are our comprehensive membership sales transaction-based websites and mobile Apps.