Who we are
Founded in the late 1990s in Madrid, Spain under the umbrella of HotelNet. At Hospitality Marketing Solutions, our team is the backbone of our success— industry experts, creative visionaries, and seasoned professionals with decades of global experience.
What we do
Focusing on outstanding results for nearly three decades has made HMS a leading provider of loyalty marketing and database management solutions.
Technology
Secure, GDPR-aware systems hosted in the cloud and available around the clock.
White-labeled apps for digital vouchers, location push promotions, and brand-fit member experiences.
Role-based access to programme performance—spend, visits, bookings—and targeted campaigns.
Real-time usage data with dashboards, financial reports, and member segmentation.
Membership sales websites and apps that power digital enrolment and renewals.
Benefits
Incremental F&B and rooms revenue, stronger local awareness, and turnkey programme management— without putting hotel staff or finances at risk.
