HMS

Dedicated to profitable loyalty programmes

  • We deliver highly effective Customer Loyalty Programmes designed to increase revenue across client operations. We are a leading provider of loyalty marketing programmes and outsourced database management for premium hotel organisations.
  • Our core competencies are the creation, implementation, management and marketing of custom-made programmes that drive incremental revenue and profits into each partner hotel.
  • HMS provides a full turnkey solution from project inception through the lifetime of the loyalty programme.
  • Through an innovative, committed approach—backed by leading-edge technology—we partner with some of the world’s best hotels to build databases of loyal local and global customers since the late 1990s.
HMS hospitality partnership

Innovations and Technology

Secure, GDPR-aware systems hosted in the cloud and available around the clock.

Mobile app

White-labeled apps for digital vouchers, location push promotions, and brand-fit member experiences.

CRM

Role-based access to programme performance—spend, visits, bookings—and targeted campaigns.

Tracking & reporting

Real-time usage data with dashboards, financial reports, and member segmentation.

E-commerce

Membership sales websites and apps that power digital enrolment and renewals.