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  • We are dedicated to delivering highly effective and profitable Customer Loyalty Programmes that are designed to substantially increase revenue throughout our clients operations. One of the leading provider of loyalty marketing programmes and outsourced database management for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.
  • HMS provides a full turnkey solution that begins at project inception and continues through the lifetime of the loyalty programme.
  • STRATEGIC VISION
  • Through our innovative, committed and dynamic approach, supported by leading edge technology.
  • Since the late 1990s, we have concentrated on partnering with some of the world’s best hotels and increasing their business by creating databases of loyal local and global customers.

Innovations and Technology


All of our IT systems are secure and in compliance with Data Privacy laws as well as GDPR regulations.
Our systems are hosted in the Cloud and available 24/7

State-of-the-art Mobile App

Our tech-savvy mobile apps let members redeem digital vouchers, receive location-based push promotions. Best of all, HMS’s loyalty apps are white labeled so they can be tailored to any hotel’s unique needs and brand.

Customer Relationship Management (CRM)

Our web-based CRM is accessible according to the user’s roles and responsibilities. It allows our client hotels to view the performance of their loyalty program in terms of spending, visits and bookings.

Usage Tracking and Reporting

member usage and customer data to reporting systems in real time. Essential reports include: An interactive Dashboard, highlighting key metrics Financial Reports...and more.

E-Commerce Solutions

HMS provides extensive e-commerce marketing capabilities for all of our membership loyalty programs. The cornerstone of HMS’s e-commerce platform are our comprehensive membership sales transaction-based websites and mobile Apps.